TFB 059: How to 'reboot your business'... and become an author

Entrepreneur Stephen Sacks has a plan to help you 'reboot your business'. In his new book, of the same name, Stephen explains the need for us all to wake up to the rapid speed of change in today's workplace, why being small means you can be nimble to opportunities and how you can release cash from your business. But this is The Famous Business Podcast where we talk about all things PR and comms so why the business advice? Well firstly, you can't be a 'Famous Business' without being a brilliant business - the two are inextricably linked - and secondly, I wanted to ask Stephen what it was actually like to write this book and how it has helped him in his own marketing efforts. What you're going to learn is that to have a brilliant business in 2018 you need to think about all elements of your sales funnel and how your communications build trust through all stages of that process. Stephen shares how writing a book (from a rainy beach in the Maldives) has built so much more trust in him as a thought leader and has increased his own bottom line. If you're considering opening up the laptop and writing about your own expertise then this is the episode for you. Right, that's the introduction...now to Chapter 1...