“Authenticity” as a path to fashion brand success

What’s the key to building a strong, authentic fashion brand today? Kelly Dee Williams of branding agency Superbase brings an interesting perspective to the conversation. In this interview, you’ll hear what it takes to build a strong brand today and why it’s not a good idea to start a fashion brand “just for the money”… at least, not without this second motivator. Plus, he’ll share his thoughts on how to make your own fashion brand stand out in a very competitive market.