Fashion Tech Trends and Stronger Consumer Relationships

Sabinna Rachimova might never have become a fashion designer, having been rejected from her first-choice fashion school. But she persisted and the fashion world is richer for it. As well as managing her own eponymous brand, she lectures at the London College of Fashion and has worked with the Fashion Innovation Agency. She talks about the trouble with trying to rollout a new (fashion) technology when consumers just aren’t ready for it and how to build a long-term relationship with customers during a pandemic (including one simple program virtually any brand could use themselves). Plus, we dive into what technologies are likely to become ever more prominent in the months and years ahead.