How Fashion Consumers Buy Today

Brandon and Kim (The Fashion Consumer Head of Research) discuss an important topic every fashion marketer should understand: how the modern consumer actually buys. Brandon shares the 8-step process guiding today’s modern fashion consumer, from interest to purchase, and how to use a sales process to turn a first-time customer into a repeat buyer. He talks about the moment when consumers really choose to buy and the importance of understanding when the sales process actually ends.