Personalization: Your "Secret" Weapon

When given the opportunity, fashion consumers will choose a personalized experience over a one-size-fits-all encounter. Over the last few years, leading direct-to-consumer brands have used that to get a leg up on the competition, taking market share in the process. In today’s market – where brands need every advantage they can get – personalization has become a critical way to compete for limited consumer spending brought on by the pandemic.