The Direct-To-Consumer World [Luca Faloni]

Luca Faloni is the product of two trends – globalization and the internet- making it easy to reach consumers directly. Luca launched his brand to serve a global clientele that wanted high-quality Italian menswear at a more affordable price. He discusses how to use personalization to deliver great customer service, better understand the market and identify new sales. Luca provides insights into the consumer that wants tailoring on par with luxury brands, but without the high price.