The (Long-Term) Coronavirus Opportunity?

The Coronavirus has brands announcing massive revenue drops. Luxury conglomerates down double digits. A global recession a real risk. But could it also be an opportunity? You’ll learn the #1 consumer-related mistake brands can make right now. You’ll hear how the “brush with mortality” phenomenon we saw after 9/11 could cause spending to bounce-back. We’ll discuss how the virus has caused emerging technology trends to accelerate and opportunities for retailers.