The Return of Word-Of-Mouth Marketing

Stephanie has worked with the likes of Swarovski and WGSN. She is a lecturer at the London College of Fashion and a freelance brand consultant helping small and medium-sized brands develop effective marketing messages. Today she shares what’s driving the return of word-of-mouth marketing and the big opportunity for brands willing to think outside the box. She gives insights into what fashion consumers expect from their favorite brands and what brands need to do to deliver on those expectations.