To Build a Great (Luxury) Consumer Experience…

Gucci, Omega and Barneys New York are just a few of the well-known brands Christopher Lacy has worked with. Over 20+ years in the business, he has developed a specialty in creating amazing customer experiences – especially for affluent clients. He now shares that expertise as a consultant and educator at Parsons. In this interview, Christopher shares a marketing campaign (for Barneys) that drew in scores of younger affluent consumers… and successfully turned them into long term customers.