057 The Power Of Fashion Influencers With Vivien Tang

Back at the start of 2020 I began working with Vivien & I loved that she had some big dreams of where she wanted to take her UK made slow fashion brand inspired by 90’s/00s fashion. Alot has happened since then & I don’t think either of us could have predicted how quickly the brand grew Vivien had been dreaming of creating her own clothing label ever since she opened up her Depop shop when she was just 15 and has been sourcing and selling items ever since. It’s such a clever way to start because you get a good idea of what your customer likes and what sells well before you even start designing! Vivien always found ideal pieces that weren’t her size or they were just not the item she envisioned , so she decided to alter the items to her own style. The essence of VIVI WEI grew from her love for finding 90’s/00s style clothing and how there isn’t a slow fashion brand that emulates that perfect Y2K look that is so rare to find. In this episode we discuss : starting a business during a pandemic how depop was the perfect launch pad for her business how vivien has worked with influencers to grow her brand in a short space of time what the first few months of launching a brand actually looks like! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   links mentioned in the episode you can keep in touch with vivien via the links below: https://www.viviwei.co.uk/ https://www.instagram.com/shopviviwei/   listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here