127 - BONUS! WTF is a Marketing Strategy?

This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)   Have you ever actually tried googling a marketing strategy for small businesses? Honestly it’s no wonder this phrase usually makes people shudder! It sounds so daunting to create a strategy but all it really means is talking about your products over and over and over again in a way that keeps your audience engaged!   If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰ It’s a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing! The link is here with all the deets so come and check it out   This course is for you if…. *You have a creative product or service based business *You're overwhelmed with the idea of content creation & what to say *You need some motivation & inspiration to start posting consistently *You're worried about boring your audience when promoting your stuff *You know you want to show up but something is holding you back *You know you're not using your time online effectively to generate sales   In this episode we discuss : • what a marketing strategy is • why you need a marketing strategy • what to include in your marketing strategy so it’s put to good use • an example of what this could look like in the form of a spider diagram • all the different ways to direct people to your website to generate sales   LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram   JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here!   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode!   SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase   CONTACT If you’d like to find out more about working together on your brand, click here *You want a loyal audience of customers, not just a bunch of followers