Season 2 Episode 004 - The Power of Being Loud and Proud : Building a Community Around Your Fashion Brand with Phoebe Sherman @ Girl Gang Craft

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    This week we dive deep into the world of fashion, creativity, and building communities with Phoebe Sherman, founder of Girl Gang Craft. We’re discussing the power of well-behaved women not making history and the importance of stepping outside of our comfort zones to make a real impact.    Building a community can be both scary and rewarding, and we'll be delving into the strategies and challenges involved. From creating a feminist art accessories brand, navigating the exclusive craft fair world, Phoebe will guide us on an exciting journey of community building in person and online.   So whether you're a seasoned entrepreneur or just starting your fashion journey, this episode is packed with wisdom, inspiration, and plenty of actionable steps to build your very own fashion brand community.   💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content    In this episode we discuss : Building a Community: Discover how to build a powerful femme-forward community around feminist art accessories apparel company. From in-person events to online engagements, sharing the complexities, challenges, and rewards of nurturing a loyal following. Pricing Strategies: Explore the importance of setting the right prices from the beginning. Highlighting the need to value your products and services, while finding the right customers who appreciate your mission. Learn from her insights on raising prices, engaging the audience, and avoiding negative pricing perceptions. Cultivating Connections: Uncover the power of personal connections and networking within the fashion industry. Offering practical advice on finding opportunities, nurturing relationships, and leveraging events to grow your business.     LINKS MENTIONED IN THE EPISODE Elizabeth's Instagram Phoebe's Instagram Book Recommendation : The Art of Gathering   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the follow + button so you don’t miss an episode!   SPONSOR Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!   Head to this link to fill out the form and enter! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"     LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…