Season 2 Episode 005 - Embracing Simplicity and Prioritising Play with Faith Rowan Leeves

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!    Faith started her fashion career studying at London College of Fashion & launched a lingerie brand straight out of uni & moved to Australia. Amid a global pandemic, she was back in Brighton & Faith embraced the perfect moment to embark on her next creative journey. Faith now spends weeks carefully designing dresses that will last and transcend fickle fashion trends with her customers in mind. Her favourite thing is to source fabric, it's her passion and what inspires her creatively. She uses natural new fibres from credible sources and deadstock fabrics.   💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content    In this episode we discuss : How Faith’s passion for vintage fashion influenced her approach to her own brand to focus on creating high-quality, made-to-order dresses that align with her values as a sustainable fashion designer. The impact motherhood had on Faith’s business model and how it forced her to outsource, delegate and simplify her business model even further The consistency within Faith’s simple marketing strategy across Instagram and Email and how that has helped develop her business from 15k followers to 60k followers in under a year.   LINKS MENTIONED IN THE EPISODE Elizabeth's Instagram Faith’s Instagram   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the follow + button so you don’t miss an episode!   SPONSOR Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast! Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!   Head to this link to fill out the form and enter! One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand. Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"     LET’S STAY IN TOUCH! Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…