Ava Lee and Michelle Kwak: Turning 15-Sec TikToks Into Lasting Creator Partnerships

Why are long-term partnerships important? This was the main theme of our conversation with Michelle Kwak, Director of Integrated Communications at LANEIGE US, and Ava Lee, Creator (@glowbyava) and Founder of ByAva. On this episode of the Fast Traack, Ava and Michelle discuss how moving to long-term partnerships are beneficial to both brands and creators – diving into the authenticity it brings to brand content and the trust it builds with creators’ audiences. During the conversati...