Opportunities in Marketing Technology with Caitlin Riordan - 031

I had such a wonderful time chatting to Caitlin. We talked for over an hour but I feel like I only skimmed the surface of her incredible pool of knowledge in Marketing Technology. So, trust me when I say you’re going to need a notebook for this one!In this episode we cover:Caitlin Riordan’s career journey from different sales roles, to General Manager, Data Quality and Targeting at Experian, to Vice President, Client Success and Services APAC at Cheetah DigitalCaitlin explains marketing technology, and discusses the evolution of MarTech over the last 10 yearsShe also outlines the different roles in marketing technology, what experience is required to secure a job  in MarTech, and the transferable skills leading tech organisations look for in marketing technology rolesCaitlin shares her formula for creating a high performing teamWe discuss the difference between the male and female brain, and how that impacts the leadership style of both gendersCaitlin shares her advice for women looking to get a job in tech and rise up the corporate ladderAnd so much more!Episode Resources Caitlin Riordan on LinkedInCheetah Digital websiteCheetah Digital on LinkedIn, Twitter, and FacebookBook, Invisible Women: Data Bias in a World Designed for Men [Full Disclaimer: Some of these links may be affiliate links, which means we receive compensation, at no extra cost to you, if you purchase through the link.]SubscribeSubscribe to The Females In Tech Show on Apple Podcasts, Google Podcasts, Spotify, Stitcher or TuneIn Thank you for listeningI am grateful for the opportunity to serve you. Thank you for taking the time to listen to the Females in Tech Show.My aim is to inspire and support you to reach your goals, and provide you with practical tips on how to be the best version of yourself.If you did enjoy the show, then I'd like to ask three things, so I can inspire and support more career motivated women ( and men).SUBSCRIBE: search for “The Females in Tech Show” in your favourite podcast app (eg. Apple Podcasts, Google Podcast, Stitcher), and subscribe to the show to ensure you never miss an episode.REVIEW: write a review for the show in your favourite podcast app telling us what you love, and also where we can improve.SHARE: this episode with friends and colleagues who might benefit from the content, as well as grow and support our community. How can we better serve you?Ultimately the show is for you, the females in tech community, which begs the question… How can we better serve you?Tell us what topics you’d like to learn more about, or will help advance your career in technology. Complete the form at this link and suggest a podcast topic.I’ll be sure to give you a shout out in the podcast episode if your topic is chosen.

Om Podcasten

Join Tamara Johanna, founder of FIIT Collective, whose mission is to inspire, support and empower females to live a balanced and purposeful life through a career in information technology. This podcast is relevant for women in tech, or those considering technology as a career. The show covers career advice and personal stories of successful women in tech, designed to help females with their career in IT. Beyond technology, Tamara also shares how to improve the physical and mental wellbeing of women in tech to optimise their thinking, productivity and effectiveness. Plus, she explores the importance of self-care practices, relationships and balancing work and family for a sustainable career. Find out more at fiitcollective.com.au and follow Tamara on Instagram @tamarajohanna