Selling F.O.M.O: The Black Friday Edit

This Cyber Monday, we're talking about the latest trending topic in retail; the first ever (mainly) digital Black Friday in a pandemic. We cover Pretty Little Thing's controversial 99% off discount, the pyschology behind pricing, how to be sustainable during sales season, and more!Disclaimer: Amazon did not report this Prime Day as the highest ever but there has been some evidence to suggest it was. Make sure to follow us on Instagram/Twitter @efitterapp and join the conversation using the hashtag #TheFITPod #TheFITPodcast Hosted on Acast. See acast.com/privacy for more information.