773. Capture, Nurture, Automate: Marketing Automation Made Simple

Marketing automation is vital for every marketer not trapped in the dark ages. Yet, despite its importance, there isn’t a whole lot of information on the subject out there. But that doesn’t mean you have to tackle the challenge blindly. In this Takeover episode, guest host Ethan Beute speaks with Casey Cheshire, Founder & CMO at Cheshire Impact and author of Marketing Automation Unleashed, about the secrets to successful marketing automation.