984: A Deep Dive Into Understanding Intent Data & Its Applications

You’ve probably heard about intent data before, but might not know just how beneficial it can be to an organization when you have a firm understanding of all its use cases. To understand the full scope of what intent data can do, we’ve brought on a team of experts to each share their experiences.Members of this roundtable discussion include:Michael McCunney, Vice President, Marketing at Revenue Analytics, Inc.Lisa Sharapata, CMO at BoostUp.aiJames Gilbert, Head of Marketing at CRMNEXTMillie Resnick, Vice President Product Marketing at BomboraKerry Cunningham, Product Marketing at 6senseRobin Izsak-Tseng, VP of Revenue Marketing at G2What we discussed:A deep dive into understanding intentBreaking down different types of dataHow intent data can help an organizationGathering evidence that a prospect is in-marketMapping intent data in order to operationalize itThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.