Big shocks in 2021's 'Where are the Audiences?' research

MONOPOD! An in-depth look into some shocking new audience data – and what it means for all of us. Duncan Greive goes solo this week, taking a deep breath before diving into the latest edition of 'Where are the Audiences?', a fascinating annual piece of research commissioned by NZ On Air. It's 46 gushing minutes which seek to try and understand what has happened to our media consumption over the last seven years. The Fold couldn’t be made without the support of The Spinoff Members. Find out how to join at members.thespinoff.co.nz Learn more about your ad choices. Visit megaphone.fm/adchoices