Dr. Paul Spoonley sees the future – and wants us to see it too

New Zealand’s most famous demographer, professor Paul Spoonley, joins Duncan Greive to talk about the incredible changes to New Zealand’s makeup over the past 20 years, and how they are expected to accelerate in years to come. He also discusses a new study from The Fold sponsor oOh! Media which looks at post-Covid changes to mobility, hyper-ageing and the ethnic makeup of the country. Spoonley unpacks these seismic, yet poorly understood trends and explains how it all affects the media business. Learn more about your ad choices. Visit megaphone.fm/adchoices