How big data and AI are transforming out-of-home – and advertising

The Fold - A podcast by The Spinoff

David Owen, Research and Insights director at nationwide out-of-home media group oOh!media and Tori Colebourne, CMO at Black Pearl Group, an NZX listed SAAS / cloud business join Duncan Greive on The Fold to talk about the role of data in media and communications decision-making in 2024 and beyond. Learn more about your ad choices. Visit megaphone.fm/adchoices