How to sell red meat in the age of climate change

Duncan Greive is joined by Kit Arkwright, CEO of The Spinoff partners Beef + Lamb NZ, for a knotty conversation about the communication challenge which is marketing meat in this era. We delve into the data and narratives, from the economic to the scientific to the cultural, which make what was once an uncomplicated part of our national story into something much more challenging. Learn more about your ad choices. Visit megaphone.fm/adchoices