James Frankham on the evolution of NZ Geographic

How did Aotearoa's most-awarded magazine survive through some of the biggest obstacles in media history? New Zealand Geographic publisher James Frankham talks with Duncan Greive about the collapse of Bauer Media, taking the government to court, and the brilliant revenue model which helps NZ Geo turn a rare profit in print. Learn more about your ad choices. Visit megaphone.fm/adchoices