Matt Bale on the future of AI in the media business

He started on lowest rung at Saatchis in Wellington, in charge of absorbing TV ratings using a dot matrix printer. By the time Matt Bale left the agency he started, MBM, in 2022, the media business had transformed. He chose to lean into that, studying AI at Stanford, and joins Duncan Greive to talk about his career, and what the next wave of the generative internet might look like. Learn more about your ad choices. Visit megaphone.fm/adchoices