Miriyana Alexander on two years of NZ Herald's online subscription model

It's been two years since the NZ Herald website launched its premium offering, the first New Zealand media brand to do so. In that time head of premium Miriyana Alexander has learnt a lot about what New Zealanders want from their news, and she joins Duncan Greive to talk about it on this episode of The Fold. They also discuss why The Herald chose their particular hard paywall model and whether that's something they've ever considered changing, the end of the front page, how social media is changing the way traditional media functions and more in a wide-ranging conversation. Learn more about your ad choices. Visit megaphone.fm/adchoices