Nick Vile on the legacy media form still thriving in a digital world

How can companies ensure their advertising dollar is being well spent? Ooh!media is using their fleet of digital bus stop billboards to transform the industry into one of the most responsive and creative forms of advertising available. General manager Nick Vile talks with Duncan about Ooh!media's ability to adapt in a quickly changing market, and why he feels optimistic about the financial year ahead. Learn more about your ad choices. Visit megaphone.fm/adchoices