What the hell happened to traffic? + Stuff's pivots and RNZ's regrets

Anna Rawhiti-Connell is head of audience for The Spinoff, but spent most of the last decade working in social media for BNZ and the Auckland Theatre Company. She joins Duncan to do a deep dive into the changing nature and shape of social platforms – specifically what happened to links, and therefore traffic. Then they discuss two changes at Stuff – the end of Newsable, and the removal of vertical video from its homepage – before discussing the way RNZ handled the removal of a podcast episode. Learn more about your ad choices. Visit megaphone.fm/adchoices