#325 - Craig Fuller - CEO @ FreightWaves - State of Global Freight, China's Impact, Onshoring, Strategy for Buying Media Companies

Craig Fuller is the founder and CEO of FreightWaves, the leading provider of global supply chain market intelligence and news. Before FreightWaves, Craig was the founder of TransCard, a major provider of fleet fuel and debit cards. He is also the CEO of FLYING Magazine, the world’s most widely read aviation magazine. Previously, Fuller founded the Xpress Direct division of US Xpress, the leading provider of on-demand expedited truckload services. On this episode, Chris and Craig discuss: What Craig sees in the freight industry today The economic state of China The reshoring renaissance Craig’s media strategy Buying Flying Magazine How to double the size of an established niche media company We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.  https://www.thefortpod.com/survey Links: Craig on Twitter FreightWaves FLYING Magazine Topics: (00:00:00) - Intro (00:03:04) - Reflecting on correctly predicting a freight recession (00:06:24) - What are you seeing today in the industry? (00:15:29) - Are supply chains better now than pre-2020? (00:20:44) - China (00:30:54) - The Reshoring renaissance (00:34:42) - The Panama Canal (00:36:11) - The Merger of Canadian Pacific w/ Kansas City Southern (00:42:42) - Yellow’s bankruptcy (00:47:53) - What’s your media strategy? (00:53:49) - Valuing a media business (00:56:36) - Buying Flying Magazine (01:05:38) - How would you double the size of an established niche media company? (01:11:38) - How would you enter the Golf industry? (01:16:11) - Craig on buying an e-commerce business with his son Support our Sponsors Better Pitch: https://bit.ly/42d9L0I Fort Capital: https://bit.ly/FortCapital Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/ Chris on Social Media: Twitter: https://bit.ly/3BYIjcH LinkedIn: https://bit.ly/45gIkFd   Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO  The FORT is produced by Johnny Podcasts