Why and How to Grow Inorganically | Aron Gelbard, CEO of Bloom & Wild (Series D)

Why and how do you grow a company through acquisitions? Meet Aron Gelbard, CEO of Bloom & Wild—a company which sends you flowers through your letterbox.  In this episode, Aron talks about applying AI to the flowers industry, raising from a US VC without a US presence, and the opportunities and challenges of growing through acquisitions. Aron also shares how he came to lead the Thoughtful Marketing trend. Key links: Bloom & Wild website: https://www.bloomandwild.com/ Aron Gelbard profile: https://www.linkedin.com/in/aron-gelbard-a075a11/ Dave Bailey profile: https://www.linkedin.com/in/davesuperman/ Key timestamps: [36:25] How can you apply AI in the flower business? [06:38] What led you to start acquiring companies? [10:51] What challenges have you faced after acquiring Bloomon? [13:42] What have you learned about hiring senior leaders? [15:50] How did you come to lead the Thoughtful Marketing trend? [22:17] What are the challenges you're facing now? [24:56] How has your role developed over time? [27:43] Quickfire questions Thanks to Camilla Dolan from Eka Ventures for her input! Got feedback? Email us on [email protected]. And don't forget to hit follow/subscribe so you don't miss new episodes.