From Data to AI How Martech is Evolving
The Fractional CFO Show with Adam Cooper - A podcast by Adam Cooper - Tuesdays

This week, I had a fascinating conversation with @Rajeev Nandan, founder and CEO of @Pierian, about the evolution of Marketing technology and the impact of AI on digital marketing strategies. We covered: ✅ The move from traditional marketing to AI-driven, data-led strategies. ✅ The transition from a consulting business model to a scalable SaaS offering. ✅ The financial metrics that drive e-commerce success and sustainable growth. ✅ How businesses, big and small, can use AI to improve customer...