The Value Gap - Do or do not. There is no try.

This week, I had the pleasure of sitting down with Mark Jenkins, CEO of The Gap, a platform to help accountants, CFOs, and advisors turn their expertise into scalable value-driven services. Some of my personal highlights from the conversation include: ✅ Why clients struggle to see your worth. ✅ The sweet spot between “art and science” when selling services. ✅ The importance of systemising delivery with repeatable frameworks. ✅ Tools to turn advisory chats into valuable and commercial outcomes...