Building a Business For a Better Life with Justin Jackson, Co-Founder of Transistor

When podcaster, author, and lifelong entrepreneur Justin Jackson co-founded Transistor, a podcast publishing platform, he already had years of experience building a business. As a child and young adult, Justin experimented with writing code and starting businesses in industries that interested him. When he and his wife started their family, the pressure to achieve financial security increased. Though some of his ventures failed, all these experiences were setting him up for his next big achievement. Because of his time being saturated in the market, he was able to catch the right wave at the right time; he’s riding that wave all the way to success. Justin’s advice to those looking to start a business is to build something for which people are already searching. Around 2016 when podcasting was just beginning to gain popularity, he noticed that it was still very much a DIY industry. Thus the idea to streamline podcast publication was born. Now Transistor makes creating podcasts accessible for the average person, regardless of their experience with coding and technology. In this way, clients find him instead of having to seek out those who are interested in his product. He’s also invested a lot of intentional time building relationships with his partner and team members. The purpose of owning his own company is to build a beautiful life for himself and those he works with. Every decision is made from this personal stance, and his company continues to grow at the pace that best serves that value. Main TopicsGrowing a podcast audience (06:00)Justin’s early love for entrepreneurship (10:45)Understanding the dynamics of your industry (16:00)Inner drive to forge your own path (17:30)Balancing work and family life (22:10)Justin’s introduction to coding (25:30)Inspiration for Transistor (30:15)Slow growth of the business (36:00)Protecting your partnership (43:30)Researching the market (51:12)Expanding the reach for your business (56:00)Ben’s top 5 takeaways (103:00)  Episode Linkshttps://transistor.fm/ Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.If you enjoyed this episode please subscribe and leave us a review in the Apple podcasts app.If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected] for listening to The Friday Habit.Until next time. Live every day like it’s Friday.Listen, rate, and subscribe!Apple PodcastsSpotifyGoogle Podcasts