Increase the Lifetime Value of Your Customers
The Friday Habit - A podcast by Mark Labriola II & Benjamin Manley - Fridays

Did you know that is 5 times more expensive to recruit a new lead than to just retain a current client? That means that you are probably spending much more money on marketing and lead acquisition than you need to; money that could be put to better use maintaining those client relationships and enhancing other parts of your business.