326 - Crafting Credibility in Content - With Finn McKenty

In this episode, Chris Do talks with Finn McKenty, a marketing strategist, designer, and YouTube creator known for his unique insights on building influence and branding in the digital space. Finn shares his journey from designer to business strategist, revealing how his career pivots shaped his perspective on marketing and credibility. Together, they dive into effective communication, the power of a consistent personal narrative, and how to capture your audience's attention in today’s crowded content landscape. Chris and Finn also unpack practical tips on harnessing storytelling to build authentic brand value and explore the importance of understanding consumer beliefs to drive marketing success.Timestamps:(00:00) - Intro and background(02:00) - From design to business(05:30) - Defining product design(10:05) - Marketing as applied psychology(15:30) - Consumer beliefs and branding(20:40) - The Febreze Sport case study(30:15) - Navigating free information overload(35:25) - The value of credibility(40:40) - Building a personal brand narrative(45:30) - Key storytelling tips for creatorsCheck out today's guest, Finn McKenty:Finn's Website: https://www.finnmckenty.com/Finn's YouTube: https://www.youtube.com/@FinnMckentyPRMBAFinn's Instagram: https://www.instagram.com/finnmckenty/Check out The Futur:Website: https://www.thefutur.com/Courses: https://www.thefutur.com/shopLinkedin: https://www.linkedin.com/company/the-futur/Podcasts: https://thefutur.com/podcastInstagram: https://www.instagram.com/thefuturishere/Facebook: https://www.facebook.com/theFuturisHere/Twitter: https://x.com/thefuturishereTikTok: https://www.tiktok.com/@thefuturishereYoutube:https://www.youtube.com/thefuturishereCheck out Chris Do:Website: https://zaap.bio/thechrisdoLinkedIn:https://www.linkedin.com/in/thechrisdo/Facebook:https://www.facebook.com/BizOfDesignInstagram:https://www.instagram.com/thechrisdo/Twitter:https://x.com/thechrisdoTikTok:https://www.tiktok.com/@thechrisdoThreads:https://www.threads.net/@thechrisdoZaap: https://zaap.bio/thechrisdoClubhouse:https://www.clubhouse.com/@thechrisdoBehance: https://www.behance.net/chrisdo