#199: When TikTok Trends Meet Supply Chains: Are We All Just Chasing Viral Fads? Featuring Kevin O’Marah of zero100

During this episode, Santosh is joined by Kevin O'Marah, Chief Research Officer at zero100, a company that brings leaders together to power growth, resilience and sustainability through digital supply chain transformation. Santosh and Kevin explore how demand, amplified by social media platforms like TikTok, now drives supply chain operations. Kevin emphasizes the need for agility and real-time demand sensing in supply chains to adapt to rapid consumer behavior changes, the need for supply chains to balance demand and sustainability to meet the needs of a growing global population, and so much more.