Casino Game Development talks developing casino games and much more! The Gambling Files RTFM 167

As ever we begin by thanking our benevolent sponsors, who are not only more handsome than their competitors, they also spend more time with elderly relatives, and petting animals. We are talking about the legendary Optimove and Clarion Gaming, and their loveliness and fluffiness is what makes podcasts like ours possible. Oh, and of course iGB Live! is right on the doorstep. Get on it! This episode, we have Fintan and Jon talking a bit before the guests arrive [0:00 – 24:27], then they’re joined by the excellent Angel Espino and Colin Feindt from Casino Gaming Development (CGD). The chaps discuss the process of developing new table games for the casino industry, the importance of clear communication and quick training on new games for both players and dealers. They also talk about the role of mathematics in game development and the need for games to hit certain key performance indicators (KPIs) to be successful in casinos. The conversation touches on the challenges of monetizing new game ideas and the potential for adjusting pay tables based on different market conditions. They also mention their success in winning the Best Game of the Year award at the Table Game Protection event. Casino Gaming Development has created a new game called Three Shot Poker, which combines elements of different games to create a unique and exciting experience. The game involves players trying to make three independent three-card poker hands using their two hole cards and three community cards. The game has been well-received and is currently being trialed in several properties, including the Flamingo and Harrah’s properties in Las Vegas. The company is also planning to launch the game online, as well as explore opportunities in the Asian and cruise ship markets. The game's simplicity, high hit frequency, and potential for longer player engagement make it a promising addition to the casino industry [24:28 – 1:34:58]. In the shell of a nut: Clear communication and quick training are crucial for the success of new table games in casinos. Mathematics plays a significant role in game development, and games must hit certain KPIs to be successful. Adjusting pay tables based on market conditions can be beneficial, but frequent changes can lead to confusion and mistakes. Developers should build relationships with dealers and involve them in the game development process. Winning awards and receiving positive feedback from industry professionals can boost the reputation and success of a game.  Choice quotes: "Dealers are the deal breakers when it comes to a game." "If a dealer can't communicate how to play a game in about 30 seconds or less, they're on to the next." "The math has to dictate everything because we could have a great idea, but if the math doesn't work, it's not a viable game." "Our first game we just signed with Oddsworks and we're about to launch; we're in the final phases of launching Three Shot Poker, we think this is our strongest game so far."   This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.