Charles Cohen explains: it's not 'affordability', and more – The Gambling Files RTFM 149

We begin with more small talk between Jon and Fintan [0:00 – 14:00] some of which may involve premier sponsors Optimove and Clarion Gaming. They’re just so hot right now! Another returning guest this episode, it’s the brilliant Charles Cohen of Department of Trust fame. We do start this one – and it’s on Charles – talking about Ludlow and its influence on video games despite being in the arse-end of nowhere. But then we get into it: frictionless affordability checks. Charles explains that these checks are aimed at identifying financial vulnerability rather than determining what individuals can afford, and we discuss the upcoming changes to UK legislation and the potential impact on operators and consumers. The conversation explores the identification of financially vulnerable customers and the need for resilience in the gambling industry. It also discusses adverse life events and long-term health as factors that contribute to financial vulnerability. The focus is on identifying financially vulnerable customers rather than setting levels of affordability. We highlight the importance of risk-based approaches and the need for operators to develop policies and criteria for identifying and supporting financially vulnerable customers. The standardization of assessments and the potential for innovation in the industry are also discussed [14:01 – 1:07:35]. This podcast is presented by Optimove, which is used by 56% of the EGR Power50 to personalize player experiences. Visit Optimove here for more info, not least because it helps to support independent podcasts like ours. Go on, click it! Find out! It’s awesome.