Episode 67: Does Sports Betting Advertising Have a Future?

As the U.S. sports betting market continues to mature, more focus than ever is placed on advertising. Regulators have expressed increased concern recently with certain advertising practices, including marketing to college campuses and using misleading terminology like “risk-free” to describe certain offers. In this episode, VIXIO GamblingCompliance analysts James Kilsby and Matt Carey discuss the changing winds of the U.S. sports betting advertising market, the steps that regulators have taken to date, and what the future could hold for the market if this trend continues to progress.