Boost Your LinkedIn: Build a Rockstar Brand and Triple Engagement

Do you leverage your personal brand to build business growth? In this episode, Adam Strong interviews Rachel B. Lee, the branding lady boss, about personal branding and its impact on business growth. Rachel is a marketing and branding expert and a Top Voice on LinkedIn. They discuss the importance of authenticity, storytelling, and building credibility in personal branding. They also touch on the pitfalls of chasing algorithms and using AI tools in personal branding.  Overall, the conversation emphasises the need to show up as your true self and build a personal brand that aligns with your values and resonates with your target audience. Rachel emphasises the need for human conversation and real-life experiences to build brand and trust. They also touch on the misconception of follower count and the significance of impacting even just one person. Takeaways Why Authenticity and human connection are key in personal branding. Why Personal branding is not just self-promotion; it is about showcasing your expertise and value. Building a personal brand on platforms like LinkedIn is essential in today's digital world. Learn about the common pitfalls in personal branding include chasing algorithms and using AI tools inauthentically. Follower count does not necessarily reflect credibility or expertise; impacting even just one person is significant. Struggling to find clarity in your business strategy? We’ve create ‘The Ultimate Guide To Creating Clarity in Your Business Strategy’ No sign up needed… https://adamstrong.notion.site/The-Ultimate-Guide-to-Creating-Clarity-in-Your-Business-Strategy-697404c2e42c4e5c98367ebf46cf55dc?pvs=73   Chapters 00:00 Introduction and Background 03:03 The Challenges of Building a Personal Brand as a Parent 07:20 The Link Between Personal Branding and Business Growth 08:37 The Perception of Personal Branding as Self-Promotion 11:15 The Importance of Authenticity in Personal Branding 13:33 Building Credibility and Trust in Personal Branding 21:46 The Role of AI in Personal Branding 24:09 Integrity and Ethical AI in Business 27:13 Building a Personal Brand on LinkedIn 28:57 Content Creation and Value Proposition 43:46 The Power of Impacting One Person 🙏 How To Support The Business Strategist 🎙️ Subscribe, listen and leave a review on 👉 Apple, Spotify Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist Tag us and share the show with your network Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com ABOUT THE GUEST instagram.com/therachelblee/ twitter.com/TheRachelBLee linkedin.com/in/therachelblee youtube.com/@therachelblee standoutauthority.com Giveaway: https://standoutauthority.com/personal-brand ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info Learn more about your ad choices. Visit megaphone.fm/adchoices