The Crisis Catalyst

This week’s episode is with Darrell Irwin who is the founder a brand marketing agency called Cre8ion, co-founded a software company called Di9ital and started a personal development movement called Hum4ns.     In 2001, Darrell made the decision to stop working on brands that would send people to an early grave and made a choice to help companies with a more purposeful message succeed.   20 years on his life has transformed from selfish pursuits to being selfless in order for others to step into their purpose! Winning awards for creative campaigns will get you attention, but building purpose led businesses will spark a revolution.   Darrell was the co-author in the no.1 Amazon Best Seller ‘Play The Game’ and is the author of 'The Crisis Catalyst’.  Five Golden Nuggets you will learn:    How to use a crisis as a catalyst to help you become stronger  Why companies should choose purpose over profitability  What the crisis cycle is and how do you get out of it   Discover you are more than your current job description/role  Recognise your greatest choices come out of crisis     ABOUT THE GUEST  Buy the book online: https://thecrisiscatalyst.cre8ion.co.uk/  Join Purpose People Facebook Group:https://www.facebook.com/groups/wearepurposepeople  ABOUT THE HOST   This show is hosted by Adam Strong {AKA: The Game Changer} who is a Hyper Growth Business Strategist, Former Elite Athlete, Author, Podcast Host and International Speaker Adam Strong.  He currently runs 3 different businesses and enjoys working with business owners and entrepreneurs of small to medium sized companies who have plateaued and are suffering from stunted growth.. Adam is a Former Elite Athlete that trained with Olympic and World Champion Sir Mo Farah for 3 years. He takes the same skill-set that he learned as an elite athlete to teach his clients on how to create high performance, increased productivity and growth. He is a best selling author of three books ‘Move it or lose it’ ‘Fit body fit business’ and ‘Play the game’.    He has been featured on the front cover of Influential People, Global Man and Steer Magazines, BBC radio, the Huffington post, Forbes and in People Management magazine just to mention a few. He has interviewed influencers and thought leaders such as Jack Canfield, Dr John Demartini, Bob Burg, Marshall Goldsmith, Olympic athletes and sports personalities such Neil Fachie, Jonathan Horton and Kate Strong. He has shared the stage with celebrities such as John Travolta, Vanilla Ice, Calvin Klein, 50 cent and Dr Nido Qubein.  CONTACT METHOD  Take our new Business Scalability Scorecard here  Adam’s LinkTree: https://linktr.ee/adamstrongofficial