Game On: Chapter 6 - Show Me The Money

“Sponsors and brands are looking at women’s sport with new eyes. They are looking at what they can get from women’s sport from the story and the purpose. Ultimately it’s about what it says as them as a brand.” Lisa Parfitt, The Space BetweenWhy are we finally seeing a massive increase in women’s sport sponsorship, and what does women’s sport offer brands that men’s doesn’t? How do the experts think broadcasting rights, access and private investment could change things in the future for w...