169. Chris Dreyer — Unlocking Leverage: Strategically Scaling Your Impact

Your law firm must leverage its brand and play to your strengths in order to attract your ideal audience — but that’s much easier said than done.  Chris Dreyer, serial entrepreneur, best-selling author, and the Founder of Rankings.io, found the key to leveraging himself, his brand, and everything in between — but the journey wasn’t easy. In this episode of The Game Changing Attorney Podcast, Chris and Michael discuss the secrets to becoming a legal marketing master, starting with: How the Internet has changed over the years The harsh truth about what it takes to be an effective marketer Why the most dangerous risks are the ones you don’t take  Links & Resources Episode Show Notes Amazon Google Craigslist Slack Zoom Upwork Rankings.io Dunn Kruger Effect YouTube ChatGPT Disney+ Netflix Dunbar’s Number Starbucks Seth Godin LinkedIn Neil Patel Gary Vaynerchuk Grant Cardone