204. Alexander Shunnarah — The Thin Line Between Success and Failure [Encore Edition]

Alexander Shunnarah has become one of the most recognizable faces in his home state and beyond thanks to his billboards — 2,000 of them and counting — and his slogan: “Call me, Alabama.” Shunnarah’s billboards have become so popular they’ve spawned thousands of memes and even Facebook fan pages. In this episode of The Game Changing Attorney Podcast, Alex and Crisp Founder & CEO Michael Mogill discuss taking calculated financial risks, when it’s time to go all-in on advertising, and how a little bit of fear can be the ideal driving force for an entrepreneurial attorney. Get ready to learn the answers to questions like: How did a personal injury lawyer become the best-known face in all of Alabama? What can football coach Nick Saban teach us about law firm leadership? Why does it pay to play the legal marketing long game? Links & Resources Episode Show Notes