205. Gyi Tsakalakis and Conrad Saam — Marketing Mash-Up: Scalable Strategies from Industry Experts

Mockingbird Marketing President Conrad Saam. AttorneySync President Gyi Tsakalakis. Crisp Founder & CEO Michael Mogill. Three legal marketing experts. One unforgettable conversation. In this episode of The Game Changing Attorney Podcast, these savants sit down to discuss: What it means to focus on strategy over tactics The importance of running a law firm like a business When to build an in-house marketing team and when to partner with an agency Why it’s easier to build a personal brand than a business brand How AI will change the legal space (and what will always stay the same) Links & Resources Episode Show Notes Avvo TikTok Pay-per-click (PPC) Pokémon GO Local Service Ads (LSAs) Google Business Profile Entrepreneurial Operating System (EOS) David C. Baker Search engine optimization (SEO) Customer Relationship Manager (CRM) CallRail Clubhouse Google Ads Facebook LinkedIn Gary Vaynerchuk Morgan and Morgan Joe Rogan Spotify YouTube Artificial intelligence (AI) Non-fungible tokens (NFTs) Ray Kurzweil Lawmatics WordPress ChatGPT Tom Martin United States Department of Justice (DOJ) Smith & Jones Ryan McKeen