420: How To Get Emails To Go Into The Inbox [w/ Krystin Ruschman]

In today’s episode of The Golden Mic Podcast, Krystin Ruschman, an email marketing expert, uncovers how to keep emails out of spam and promotions folders. The discussion explores various marketing strategies, emphasizing the importance of understanding consumer behavior and personalized communication. Krystin highlights the cost-effectiveness of email marketing and shares key factors for achieving high open rates. She addresses common challenges, the role of A/B testing, email automation, and personalization, supported by successful campaign case studies. Finally, Krystin provides insights into the future of email marketing and emerging trends.