Ashley Capps: Personal Styling and Shifting Business Models

In this episode, meet Ashley Capps, the visionary behind AC.Styles, a groundbreaking styling service that empowers everyone to look and feel their best. Forget the traditional stylists – AC.Styles offers a high-touch, virtual experience with a team of experts handling all the details.   Discover how Ashley transformed her in-person service into a global virtual offering. Learn the truth about styling, breaking the myth that it's only for the rich and famous. Uncover all her strategies to attract new clients through SEO, workshops, and cold emailing. And hear how she applied Get Paid Marketing ad strategies to attract new, ongoing business.   This Week on the Get Paid Podcast: How Ashley figured out a styling business model that wouldn’t completely bottleneck her revenue potential Busting myths about who styling is and isn’t for and how it all works How Ashley tested virtual styling and found success even during the height of the Pandemic Shifting from flat fees to a relationship-first approach that encourages repeat business and really loyal clients Taking on marketing strategies such as SEO, blog posts, cold emailing, and hosting workshops to meet clients where they are, reducing the cost per acquisition significantly Building a team of stylists and Ashley’s really big vision for the future of styling businesses All the stats on ads, and how what you show potential clients vs. say to them in your copy goes a long ways with certain businesses How Get Paid Marketing came in and played a role in Ashley’s ad confidence   Mentioned in this podcast:   Get Paid Marketing Connect with Ashley Capps: Website Instagram Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.  Now, it’s time to go get yourself paid.