Greatest Hits: Shanté Cofield - The "Imbalance" of Instagram

Shanté Cofield is a former Division I athlete with a doctorate degree in Physical Therapy from New York State University. She is the creator of The Movement Maestro, a social media based company devoted to all things human movement related that has amassed an astonishing social following of over 43,000 people. She is the host of an equally successful podcast, Maestro on the Mic, which helps professionals in the movement industry turn their passion into a profitable business. In addition to building her empire, Shanté is a lead instructor for RockTape where she travels the world teaching other movement professionals such as chiropractors, massage therapists, and trainers on how to assess movements and use specific tools to help their clients.   “Social media can be such a great way to give people insight into who you really are.” -Shanté Cofield This Week on the Get Paid Podcast   How Shanté gets paid by working for a company that sells mobility products while building The Movement Maestro. Why she was disappointed in her career as a physical therapist and how it led her to start her social media gig. How she connected with her tribe, and some of the best people in the world, on Instagram. The differences in working situations and rates between RockTape and the Cross Country Education Program. How she strategically manages her finances so she can continue to run her business. How Shanté grew her Instagram following to a whopping 40k. How she categorizes her Instagram posts on the platform by creating custom, branded hashtags. Why Shanté recommends focusing on one social media platform. The importance of identifying who your audience is and how it impacts your mindset around marketing and promoting your brand on social media. Why you should build your social media following on your own terms, the way you want, and stop comparing your success to others. How Shanté uses Instagram to promote her podcast. Mentioned in this episode: The 4-Hour Workweek Book by Tim Ferriss ConvertKit’s Craft & Commerce conference Show Your Work Podcast Connect with Shanté Cofield: The Maestro Movement Website The Movement Maestro on Instagram The Movement Maestro on Facebook Step up Your Facebook Ads Game   Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don’t blame them. It isn’t easy! That’s why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.    Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.