Creating an offer so good people would have to be crazy not to buy

Milestone #2 of Membership Launch Academy is creating your irresistible offer! This includes both the actual program/membership and the positioning of the offer.  As as a business owner, you’re going to create bad offers, mediocre offers, and every once in a while you’ll get a home run… there is no ceiling on your business if you allow it to be created in such a way that it can grow infinitely. The benchmark for this milestone is: I have created an offer so good that my ideal customer would be crazy NOT to buy.  Links mentioned in this episode: $100M Offers by Alex Hormozi workwithlaurenmarie.com