Do demographics matter? Defining your Ideal Customer Avatar

This idea of demographics and whether or not they matter comes up a lot in my courses. People will do one of two things: they either go "oh, I work with everyone" or they get really specific but in an arbitrary way. Both sides of that coin are not helpful! When you create your messaging, copywriting, videos, and imagery, you want it designed to speak to one person.  Are you clear on who that person is for you? Tune in to this episode to hear my simple method to determine who your Ideal Customer Avatar actually is.