Using your past to your advantage

Marketing Chaos - A podcast by Lauren Marie

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Everyone has a story to tell, are you using your story to your advantage? I've been noticing one common theme across my students is that they don't actually realize that they have a story to tell. And you probably will recognize this in yourself, if this is you, where you think that your past either doesn't matter or nobody would be interested, or you've already lived it and gone through it, and you're not interested in re-living it or talking about it. Tap into whatever it is that has been a part of making you who you are today, those defining moments in your life, those defining events, those eras that you went through, that you know that you would never go back to. You've learnt so much from them, you've gotten so much awareness from them. When you tap into that energy and that struggle, or those learnings moments, and you use it to weave into the story of how you overcame that challenge, or how you created the transformation, it is such a gift to your audience. And it actually allows your audience, your clients, your customers, your participants, whatever you call the people, to connect to you. So, would you be willing to use your past to your advantage?